Owns Dis-Chem’s data and intelligence foundation, delivering trusted platforms, analytics, and AI that enable real-time, decision-ready insight across the enterprise.

Owns Dis-Chem’s commercial decision engine, embedding trusted analytics and clear guardrails into pricing, promotions, assortment, and vendor decisions to drive sustainable growth, margin, and capital efficiency

Drives enterprise-wide productivity, cost efficiency, and operational reliability by modernising Dis-Chem’s operating model through digitisation, automation, and analytics at scale.

She leads the X, bigly labs team, obsessing over integration and problem-solving, ensuring a seamless interface between X, bigly labs and broader Dis-Chem.

Owns Dis-Chem’s end-to-end digital customer experience across app, web, and omnichannel journeys, including digital commerce, fulfilment, payments, and loyalty, with accountability for performance, reliability, and continuous optimisation.

Drives the growth of Dis-Chem’s wholesale and B2B ecosystem, scaling The Local Choice into a strategic, data-led platform that improves franchisee performance and expands the broader DisChem ecosystem.