We build breakthroughs to Better Health
X, bigly labs is where cutting-edge technology and customer obsession collide to reshape healthcare. As Dis-Chem’s innovation engine, we ignite brave thinking, turning audacious ideas into real-world solutions. Our relentless pursuit of excellence drives us to solve the most complex healthcare challenges. We foster a collaborative spirit where passionate curiosity and experimentation amplify our collective purpose: Better Health Starts Here
We turn strategy into systems that drive customer impact
The delivery of the Dis-Chem integrated health strategy and the continuous operational sharpening requires a muscle that drives integrated problem solving, enterprise-wide.
X, bigly labs is that muscle, bringing world-class expertise and ways of working to deliver enriched customer centricity, technology, design, and orientation.
“The establishment of X, bigly labs has accelerated our transition toward an integrated health and wellness ecosystem that places the customer firmly at the centre.”
Rui Morais
Group CEO, Dis-Chem Pharmacies
How we work
X, bigly labs is engineered to drive execution with speed and excellence. Our operating rhythm is built to obsess over the small details while moving the needle on the big things commercially and in the delivery of customer-centric healthcare.
Cross-functional squads
We deliver faster with fewer silos and higher ROI.
Scalable platforms
We build fast, adaptive systems that scale.
Analytical engine
We unlock value with data from Dis-Chem.
Data-driven experimentation
Our decisions are always based on evidence.
Execution-first mindset
We turn strategy into measurable outcomes.
Research-Led design
We shape better health experiences through human insight.
X, bigly labs leadership team
This X, bigly labs leadership team combines world-class expertise, agile thinking and a people centric approach to build for high performance.
Head of Data, Analytics and AI
Head of Commercial Decision Intelligence
Head of Enterprise Acceleration
Executive Head
Head of Integrated Digital Engagement
Head of Wholesale Innovation
“You cannot understand real customer friction from behind a desk. The deepest insights come from where the experience actually happens, the frontline.”
Aliyah Allie
X, bigly labs Executive
Data and research sit at the centre of how we make decisions. JJ Hendriks and team locked into commercial intelligence mode.
Data and research sit at the centre of how we make decisions. JJ Hendriks and team locked into commercial intelligence mode.
Behind every breakthrough at X, bigly labs is a team united by purpose. From left to right, these leaders bring different perspectives, and strengths, all driving toward the same outcome.
Behind every breakthrough at X, bigly labs is a team united by purpose. From left to right, these leaders bring different perspectives, and strengths, all driving toward the same outcome.
Rui Morais, Dis-Chem Group CEO, and Aliyah Allie, Executive Head at X, bigly labs, anchored by a shared vision of making Dis-Chem South Africa’s healthcare authority.
Rui Morais, Dis-Chem Group CEO, and Aliyah Allie, Executive Head at X, bigly labs, anchored by a shared vision of making Dis-Chem South Africa’s healthcare authority.
Thinking bigly, everyday
In building breakthroughs, this team is committed to making the insights that drive high performance accessible.
Come and work with us!
Let’s build breakthroughs that accelerate South Africa’s access to better health.
